In 2016, Lake Catholic High School in Mentor took a new approach to reaching annual fundraising goals when it decided to participate in #weGiveCatholic, a one-day, online fundraiser on #Giving Tuesday.
WeGiveCatholic.org is an online crowdfunding platform provided by the Catholic Community Foundation at the Diocese of Cleveland. It offers a targeted, philanthropic approach to ministries, organizations and schools aiming to increase awareness and reach fundraising goals for specific projects.
When Lake Catholic joined the online fundraising movement two years ago, the school was experiencing an increased need to assist families with tuition assistance. #weGiveCatholic was a new way for the school to engage donors, alumni and students. In one day, the school raised $10,000.
Returning to the campaign for 2017 was an easy decision for Lake Catholic. The school participated in early bird registration. By doing so, resources such as marketing toolkits, webinars and strategy sessions provided by the Catholic Community Foundation helped the school put together a cohesive marketing plan for the 24-hour donation day. The goal was to match what had been raised the previous year. Pre-planning and new tactics paid off when the school exceeded its goal, raising $10,936 in one day in the midst of its annual campaign.
The concept of Catholic philanthropy was incorporated into religion classes. Students and staff discussed sharing time, talents and treasures in a way that supported their school and fellow classmates. The classes discussed what it means to leave their legacy and how to commit to the growth of their community.
A $10 dress-down day and a chance to wear school spirit attire was incorporated as a perk for students as the school worked to connect the entire community on the day of giving.
Lake Catholic is back for the 2018 #weGiveCatholic event on Tuesday, Nov. 27.
“The more donors we have, the greater the impact,” said Barb DiTurno, director of advancement. This year, the school plans to use funds to expand its Innovation Hub and Engineering Center and overall technology needs inside classrooms.
Once again, Lake Catholic will be applying creative ways to educate donors about the school while showing how students benefit from #weGiveCatholic donors.
“We do not want to give away all of our plans, but our followers will be amazed at the level of coverage our event will have this year. We will be live streaming on all of our social media platforms. Incorporating our students into the plan and giving them the opportunity to use this day with tactical experiences in media production class is an awesome collaboration” DiTurno said. Students will be planning, writing and creating the coverage, she added.
“This year’s donations will allow us to work towards purchasing equipment and supplies on the tech wish list of our teachers. Funds donated will also go towards financial aid needs of our students and their families,” DiTurno said. “Helping each other is at the core of our Catholic faith, so Lake Catholic wants to continue to work as a family to support our own families in need.”
All are invited to make a difference on Tuesday, Nov. 27 for #weGiveCatholic. Visit weGiveCatholic.org to donate and support Lake Catholic or any of the other 191 participating Catholic schools, parishes, ministries or organizations. You can search weGiveCatholic.org now to see the profiles of all the participating organizations; then go online to make your donations from midnight until 11:59 p.m. Tuesday, Nov. 27.